RAYBAN FLAGSHIP NYC

LOCATION: NEW YORK, NY
AREA: 9,000 SF
STATUS: COMPLETED 2015

 

We designed this flagship Ray Ban retail store, the first in the U.S., to embody the spirit of this iconic brand in a multi-purpose sales and event space. We created a large new opening between floors with a stair that doubles as a seating. A demountable stage can be deployed on the lower level for concerts and talks in what the brand calls their modern ‘agora.’ 

The project included the design of all new fixturing for different eyewear types, a customization area, and an optical shop. We restored some of the historic site materials, including the brick perimeter walls, to lend warmth and authenticity to the space.T he project was completed in close collaboration with architect of record Callison.

 

CLIENT: Luxottica
DESIGN ARCHITECT: Jennifer Carpenter (principal), Katie Chan (team)
ARCHITECT OF RECORD: Callison
LIGHTING DESIGN: Callison
MEP ENGINEER: RDK, Boston
STRUCTURAL ENGINEER: McNamara Salvia, Boston
CONTRACTOR:  Sweet Construction
FIXTURE FABRICATOR: TJ Hale
PHOTOS: Callison