HONEYGROW RESTAURANTS

LOCATION: MULTIPLE
AREA: 2,500 TO 4,000 SF
STATUS: COMPLETED 2018

 

As the design architect for this growing fast-casual powerhouse, we developed a new architectural language for welcoming, efficient restaurants. The project included a new material palette and fixture concepts, as well as a re-imagined storefront. The primary materials  -- charred wood, hot rolled steel, raku ceramics -- were inspired by heat and fire, key elements of the client's stir-fry menu, and designed to withstand wear and tear.

We designed over a dozen locations for the brand and created the first NYC iteration of the client’s smaller-scaled “Minigrow” restaurant brand.

 

CLIENT: HONEYGROW
DESIGN ARCHITECT: JENNIFER CARPENTER (PRINCIPAL); KATIE CHAN, DANA KOENITZER, CHAE SHIN (TEAM)
ARCHITECT OF RECORD: BROOKLYN: SARGENTI OTHER LOCATIONS: STREETSENSE
MEP ENGINEER: BROOKLYN: DAVID J. MANTONE. OTHER LOCATIONS: FACE ASSOCIATES
CONTRACTOR: BROOKLYN: CELTIC. OTHER LOCATIONS: WHITING TURNER, WITH WOLFE SCOTT
WOOD AND METAL FABRICATION: BEAMS MILLWORK
PHOTOS: SAMUEL MARKEY PHOTOGRAPHY