Edward Beiner Eyewear REtail Stores
LOCATION: MIAMI, NAPLES, AND ORLANDO FL
AREA: 1,000 - 3,000 SF
STATUS: opened 2018-3020
We designed the rebrand of Edward Beiner Eyewear, a popular Florida-based luxury retailer looking to expand. The store design fosters an experience that is closer to hospitality than retail and very far from that of the typical optical store. Introducing materials inspired by Edward Beiner’s eyewear designs and travels, we reorganized the space around a feature wall that tells the story of the brand. Incorporating hundreds of 3-D printed frames, this display wall celebrates the brand’s interest in technology and customization while also revealing glimpses into the process of production. We detailed wood, leather, and stone in unexpected ways to bring attention to craft; we also redesigned the storefronts to heighten transparency with large expanses of glass (as much as was permitted by the stringent hurricane code in some locations). Stores featured new Eye Wellness clinics, providing a quiet space to discuss vision health and options. VCA's redesign helped lead to the client's desired outcome, acquisition by a larger optical group.